“We will help you to make the right marekting decision by our reports & Metrics , knowing your audiance , where they come from and how they react with your website.”
Google analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic. It can be integrated with Google Ads,with which users can create and review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file
Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position.
It also provides more advanced features, including custom visitor segmentation.Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site's transactions, revenue, and many other commerce-related metrics
A tag management system is designed to help manage the lifecycle of e-marketing tags (sometimes referred to as tracking pixels or web beacons), which are used to integrate third-party software into digital properties
E-marketing tags are used to add functionality to web sites, video content, and mobile apps. Such functionality can include web analytics, campaign analytics, audience measurement, personalization, A/B testing, ad servers, behavioral retargeting, and conversion tracking.
Tag management systems replace these multiple tags with a single container tag and subsequently prioritize and "fire" individual tags as appropriate based on business rules, navigation events and known data.Typical functionality includes testing environment (sandboxing), audit trail and version control, ability to A/B test different solutions, tag deduplication, and role-based access to data.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.
It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.